Sumvaad

A Story of Local Dreams Going Global

Ramesh, a small-time potter from Khurja, Uttar Pradesh, always dreamt of selling his intricate ceramic art beyond his town. With rising costs and limited resources, his dreams seemed out of reach—until he learned about the One District, One Product (ODOP) initiative. Fast forward to 2024, Ramesh’s handcrafted ceramics are now featured on platforms like Etsy and Amazon, gaining admiration from customers across Europe and North America.

This transformation is not unique. Thousands of Indian artisans and small businesses have unlocked their potential with the ODOP initiative, connecting India’s rich traditions with global buyers.

What is ODOP?

The One District, One Product (ODOP) initiative, launched under the Atmanirbhar Bharat Abhiyan in 2018 by the Ministry of Commerce and Industry, aims to boost the production, branding, and export of district-specific products. Inspired by the global success of local-centric programs like Japan’s One Village, One Product, ODOP is a cornerstone in India’s vision of becoming a global manufacturing and export hub.

Key Objectives of ODOP

1. Promote district-specific crafts and products.

2. Provide financial and logistical support to micro and small businesses (MSBs).

3. Improve market access for unique local goods.

4. Encourage employment and self-reliance in rural and semi-urban areas.

5. Position Indian products on the global stage by boosting exports.

Popularity and Current Statistics around ODOP

The ODOP scheme has gained immense traction, especially among Indian artisans selling on platforms like Instagram, Pinterest, and Flipkart. A report by the India Brand Equity Foundation (IBEF) highlights that:

• Over 50 districts now export products under the ODOP framework.

• ODOP has generated over ₹25,000 crores in revenue through exports since 2020.

• Products like Banarasi silk sarees, Moradabad brassware, and Kashmir’s Pashmina are seeing a 30-40% increase in international demand.

How Does ODOP Help Indian MSMEs?

1. Direct Market Access

   1. ODOP connects local artisans with global e-commerce platforms like Amazon, Etsy, and Flipkart, offering massive visibility to products that were once limited to local markets.

      
      

2. Infrastructure Support

   1. Through ODOP, the government provides:

      1. Common facility centers (CFCs).

      2. State-of-the-art production facilities.

      3. Subsidized packaging and branding assistance.

   
   

3. Export Readiness

   1. ODOP trains businesses to meet global standards of quality and helps them obtain necessary certifications for export.

      
      

4. Financial Assistance

   1. Through schemes like the PMEGP (Prime Minister’s Employment Generation Programme), ODOP offers subsidized loans and grants to small businesses for expansion.

      
      

5. Training and Capacity Building

   1. ODOP conducts regular workshops to enhance artisans’ business, design, and digital marketing skills, making them self-sufficient.

Benefits of Enrolling in ODOP

1. Global Reach: Gain access to national and international buyers through government-backed trade fairs and marketplaces.

2. Financial Support: Avail subsidies, loans, and incentives tailored for small-scale entrepreneurs.

3. Brand Visibility: Benefit from collective branding that comes with ODOP’s global marketing initiatives.

4. Cost-Effective Resources: Utilize shared facilities for production and packaging.

5. Skill Enhancement: Learn modern techniques for product development and digital marketing.

Who Qualifies for ODOP, and How to Enroll?

Eligibility Criteria

• Indian businesses registered as MSMEs.

• Producers or manufacturers of district-specific products.

• Artisans and cooperatives working on crafts and artisanal goods.

Step-by-Step Enrollment Process

1. Visit the Official ODOP Portal: Go to the ODOP official site by clicking here.

2. Identify Your Product: Find your district’s designated product under the ODOP framework.

3. Register Your Business: Apply via the ODOP registration form. Ensure your business has an MSME certificate and is compliant with local regulations.

4. Submit Documentation: Upload documents, including your business license, PAN card, GST details, and product photographs.

5. Access Resources: Once registered, you’ll be guided to grants, training programs, and export initiatives specific to your product.

6. Start Selling: List your products on platforms recommended by ODOP, such as Amazon, Flipkart, and Government e-Marketplace (GeM).

Popular Product Categories Under ODOP

• Textiles: Banarasi silk, Pochampally ikat, Kanjeevaram sarees.

• Handicrafts: Moradabad brassware, Saharanpur wood carvings, Jaipur blue pottery.

• Food Items: Mangoes from Malihabad, black rice from Manipur, Bikaneri bhujia.

• Artisanal Goods: Channapatna toys, Madhubani paintings, Kondapalli dolls.

ODOP Success Stories

1. Banarasi Sarees: A cooperative of weavers from Varanasi exported ₹200 crores worth of sarees in 2023, supported by ODOP trade fairs.

2. Moradabad Brassware: Artisans from Moradabad fulfilled bulk orders for European buyers after showcasing their work at ODOP-sponsored expos.

3. Kashmir Pashmina: With ODOP’s GI-tagged branding, small Pashmina sellers in Kashmir now sell internationally, doubling their income.

Pros and Cons of One District One Product Schemes

Conclusion: Why ODOP is a Must for Your Business

The One District, One Product initiative is a game-changer for Indian micro and small businesses. By bridging the gap between local craftsmanship and global markets, ODOP empowers entrepreneurs to scale sustainably while preserving India’s rich heritage.

Take advantage of this opportunity in 2025 and bring your district’s legacy to the world!

Start your ODOP journey today: Register Here.