Are you an Amazon India seller or planning to start? Choosing the right product category is key to maximizing sales. We’ve analyzed the latest trending products on Amazon India to help you decide where to invest. Here’s a breakdown of 5 of their hottest-selling categories, their top products and their popular price bands.
1. Baby Products – A Necessity-Driven Evergreen Market 🍼
The baby care market in India is valued at over $10 billion and is expected to grow due to increasing birth rates, rising disposable income, and awareness of premium baby care. Parents prioritize quality over price, making this a lucrative category.
Trending Product Types for this category are (Trending Product Type + Popular Price Band):
Bath Towels & Wash Cloths (₹460 - ₹550) – Essential baby hygiene products that sell well on Amazon, Flipkart, and niche baby care marketplaces.
Baby Shampoos (₹160 - ₹240) – Regular-use products with strong brand loyalty and repeat purchases.
Bottles (₹190 - ₹650) – Demand for BPA-free, anti-colic, and spill-proof bottles is high.
Diaper Pants (₹280 - ₹1000) – One of the highest-selling baby products with a high repeat purchase rate.
Wet Wipes (₹150 - ₹310) – The demand for organic, biodegradable wipes is growing fast.
2. Beauty & Personal Care – A High-Margin, Influencer-Driven Category 💄
India's beauty and personal care market is expected to cross $30 billion by 2025, driven by Gen Z and Millennials. Social media and influencer marketing have made beauty products a hot-selling niche with high-profit margins.
Trending Product Types for this category are (Trending Product Type + Popular Price Band):
Lip Glosses (₹120 - ₹350) – Influencer-driven sales, with huge demand for organic and long-lasting glosses.
Facepack (₹110 - ₹330) – Ayurveda and natural skincare packs are trending, especially those with multani mitti, turmeric, and charcoal.
Facewash (₹120 - ₹370) – Bestsellers include vitamin C, tea tree, and anti-pollution face washes.
Sunscreen (₹120 - ₹320, ₹430 - ₹750) – Dermatologist-recommended, SPF 50+ sunscreens with blue light protection are trending.
Henna (₹50 - ₹90, ₹120 - ₹310) – Organic and ammonia-free henna is seeing a rise in exports.
3. Grocery & Gourmet Foods – High Volume, Recurring Sales 🍱
The Indian grocery e-commerce sector is set to reach $24 billion by 2025, with more customers preferring organic, traditional, and gourmet products over mass-market brands.
Trending Product Types for this category are (Trending Product Type + Popular Price Band):
Jelly Beans (₹0 - ₹100) – Kids’ favorite, with bulk orders from party suppliers.
Wheat (₹140 - ₹610) – Organic and stone-ground wheat flour sees high demand in metro cities.
Papad (₹10 - ₹80, ₹140 - ₹360) – Regional varieties like Rajasthani and South Indian papads sell well.
Namkeen (₹0 - ₹100) – Brands selling traditional snacks like bhujia, farsan, and murukku are thriving.
Mukhwas (Mouth Fresheners) (₹100 - ₹210, ₹280 - ₹380) – Premium mukhwas with natural ingredients like fennel, paan, and saffron are gaining popularity.
4. Home & Kitchen – A Rapidly Growing, High-Profit Segment 🏡
With the rise in home décor trends, sellers can profit from products that add value to urban homes. This category has high margins and repeat customers.
Trending Product Types for this category are (Trending Product Type + Popular Price Band):
Vases (₹180 - ₹1000) – Handmade, ceramic, and boho-style vases are in demand.
Table Napkins (₹130 - ₹180, ₹290 - ₹340) – Premium, embroidered, and cotton napkins sell well in the luxury segment.
Wall Stickers (₹110 - ₹350) – Bestsellers include removable wallpaper, kids' room stickers, and festive décor.
Wall Hooks (₹160 - ₹300) – Multi-purpose, wooden, and metal hooks are trending.
Dustbin Bags (₹140 - ₹400) – Biodegradable and compostable garbage bags are in high demand.
5. Home Improvements – A Rising DIY & Renovation Trend 🔧
Indian homeowners are spending more on DIY home improvements, making this an emerging category for sellers.
Trending Product Types for this category are (Trending Product Type + Popular Price Band):
Feather Dusters (₹290 - ₹500) – Essential for cleaning, with growing demand for extendable, microfiber dusters.
Key Holders (₹160 - ₹500) – Wall-mounted, modern key organizers are top sellers.
Keyed Padlocks (₹290, ₹820) – Heavy-duty locks have both domestic and export demand.
Knobs (₹270 - ₹430, ₹570 - ₹730) – Stylish brass, wooden, and ceramic knobs are trending.
Soap Holders & Dispensers (₹160 - ₹210, ₹0 - ₹1000) – Sensor-based dispensers are becoming a kitchen essential.
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As of 11.02.2025.
Note: We have complied this list for top 5 product types and their bands. These TRENDS are subjected to change with time. We have used our own market research and amazon resources to compile this information.